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Here’s Where Amazon Warehouses and Prime Now Areas Overlap with Whole Foods Stores – and Where There’s Room for Growth

As Amazon offers discounts on hundreds of thousands of items to Prime members for 30 hours this week – during the sale it calls Prime Day, from 9 P.M. EST Monday to 3 A.M. EST Wednesday – it’s worth taking a closer look at its Prime Now metro areas and where they overlap with its fulfillment centers and Amazon’s own new purchase: the estimated 450 Whole Foods stores the e-commerce giant is acquiring for $13.7 billion.

CrediFi mapped Whole Foods stores, Prime Now locations, and Amazon warehouses and fulfillment centers to see what the combined Amazon-Whole Foods empire looks like across the country.

Amazon could potentially use Whole Foods locations to improve its ability to store food and other items, deliver the products to customers and serve as a pick-up spot for customers who order online and pick up their order from the store. (More on this here.)

We found a lot of overlap in a few states and regions, particularly east of the Mississippi River, in Texas, and on the West Coast, especially California. These are, of course, also large population centers that offer an extensive base of prospective customers.

For instance, New York, New Jersey and Pennsylvania have a combined population of 41.5 million as of 2016. The three states are also the site of 45 Whole Foods stores, 15 Amazon warehouses and two Prime Now delivery spots.

It’s a similar story in California, Florida and Texas. California has 39 million residents, 73 Whole Foods stores, 24 Amazon warehouses and eight Prime Now locations. Texas (with a population of 27.9 million) and Florida (20.6 million) have a combined total of 37 Whole Foods stores, 17 Amazon warehouses and three Prime Now spots.

Put together, the residents of these six states comprise just over a third of the entire U.S. population, according to the Census Bureau.

So what does all this overlap between Amazon and Whole Foods locations mean? We lay out four possible scenarios, some of which could lead to expansion and some to contraction.

Expansion

  • Amazon could use Whole Foods locations in those Midwestern states where its reach is minimal to expand its capacity there. Amazon and Whole Foods already have a presence in the Chicago, Minneapolis and Kansas City areas, but if Amazon chooses to use existing Whole Foods stores as a base for expansion, it could also grow in states like Colorado, which has six Whole Foods stores, or Utah, which has four.
  • Amazon could use its newly expanded real estate portfolio to expand in areas it can already reach fairly easily. For instance, the Whole Foods and Amazon locations in eastern Texas, combined with the three Whole Foods stores in New Mexico, could make it easier for Amazon to serve western Texas. In areas like the Northeast and California, where there is a high concentration of Amazon and Whole Foods locations, perhaps Amazon could decide to up the fast delivery game by adding yet another tier to its system, such as delivery within half an hour of certain kinds of goods (such as groceries) in certain areas.

Contraction

  • Amazon could decide it would rather focus on more densely packed and highly populated urban areas, where delivery time can typically be shorter, than increase its presence significantly in the middle of the country. If that’s the case, it could potentially decide to shut down some Whole Foods stores in less populated areas where the grocery isn’t serving Amazon’s larger needs for increased storage, or additional distribution or pick-up points.
  • With so many Whole Foods stores and Amazon locations concentrated in specific areas, Amazon could decide that there’s too much overlap in too small a region and shut down some Whole Foods stores in parts of the country that already have a large Amazon-Whole Foods presence, as a way to streamline costs.

We don’t know exactly how Amazon will be using its Whole Foods locations, but looking at the map gives us a better sense of the possibilities.

Methodology

We arrived at the number of Whole Foods and Amazon Prime locations by scraping their websites for the information. The number of Amazon warehouses and fulfillment centers came from tax automation software provider Avalara and has not been independently verified by Amazon.

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Alex Veksler

Head of Content

Alex Veksler has 16 years of finance, data analysis and project management experience. He is a former vice president at Morgan Stanley, where he worked on product control of equity and fixed-income derivatives products as well as various projects involving finance and technology, such as revamping risk attribution and balance-sheet systems for profits and losses. Alex has previously worked at hedge funds, most recently as a director at Exigent Capital. He has a bachelor’s in computer science from Yeshiva University and an MBA from New York University.

Ely Razin

CEO

Ely Razin founded CrediFi in 2014 with Battery Ventures. A rare combination of seasoned corporate executive and technology entrepreneur, Ely previously served as global head of board governance for Thomson Reuters Accelus and head of business law for Thomson Reuters, after the software company he founded was acquired in 2004. The company, Expert Ease Software, developed AI-based software that automatically summarizes key deal terms for transactions in fields including capital markets, M&A and real estate. Ely began his career as a corporate and securities lawyer, and holds an LLB and MBA from York University.

Frank Muhlon

Head of Transactions

Frank Muhlon oversees CredifX, the commercial real estate financing marketplace that mines the CrediFi database at its core. Prior to joining CrediFi, Frank served as vice president of Northeast region business operations for online CRE property trading platform Ten-X, which has closed over $40 billion in transactions since its inception. He has also held key positions at Orix USA/Houlihan Lokey, Silverstein Properties and Trammell Crow Company. Frank received his master’s degree in real estate finance from New York University and his bachelor’s in finance from Rutgers University.

Charles Mctiernan

Head of Sales

Charles Mctiernan comes to CrediFi from Ned Davis Research Group and Roubini Global Economics, where he was the global head of sales. He also spent more than 10 years at Reuters America Holdings, where he held a number of senior sales leadership roles, including head of solutions sales and head of global accounts. Charles, who received his bachelor’s in economics from East Carolina University, has more than 25 years of experience in technology, data and research sales.

Amichai Levy

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Amichai Levy is the former VP of R&D at Israeli high-tech firm Payoneer, where he developed its signature cross-border payment platform and integrated it with existing bank technology. In his prior role at Ness Technologies, Amichai was a key player in developing an electronic case filing system for Israel’s courts. He has over 20 years of experience in software engineering.

David Fajgman

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David Fajgman brings over 14 years of financial and managerial experience to CrediFi. Prior to joining the CrediFi team, he served as finance director of Bioness Neuromodulation Ltd., which develops and manufactures medical devices involved in neurological rehabilitation. He has previously worked in multiple finance roles at Thomson Reuters and as an accounting and consulting manager at Ernst & Young, where he was responsible for a wide range of clients, including companies listed on the Nasdaq and privately held high-tech companies. David is an Israel-licensed certified public accountant and has a bachelor’s degree in business and accounting.

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Liat Bar David has over nine years of human resources experience, primarily focused on the high-tech industry. She is a former HR business partner at semiconductor solutions provider Broadcom, where she was responsible for onboarding processes, benefits, policies, training and development, performance management and employee retention. Liat holds a bachelor’s in communication and human services and a master’s in human resources and services, both from the University of Haifa.